The Financial Times and Sony Ericsson launch mobile news service

07.10.04

Today the Financial Times and Sony Ericsson announce a new mobile service that allows consumers to read up-to-date global business and financial news, comment and analysis from FT.com, on their mobile phones. The service will be available around the world starting September 22 from www.SonyEricsson.com/services.

Sony Ericsson mobile phone users can get breaking global news from FT.com delivered directly to their phone at any chosen time. The service is sold over Sony Ericsson’s Fun & Downloads portal as a 30-day subscription package for 5 Euros or 5 USD and is easy to install and use. Sony Ericsson users will be able to try before they buy with a one-day trial subscription downloadable over WAP.
One benefit of this service is that it is easy to use as it is only one click away and provides easy navigation. It is also presented in a rich way taking advantage of the entire screen and the client actively updates the content, thus no need for the user to update to get the latest news.
Steven Trew, Head of FT Mobile said: “FT.com’s extensive reach is expanded once again by this deal. Our award winning news, comment and analysis can now be accessed by Sony Ericsson customers whenever they choose.”
“Offering a premium news service on our phones is of course a great benefit for us, further adding to the vast capabilities of our products”, says Toon Diependaele, Digital Marketing Director at Sony Ericsson. “The FT.com service is easy to sign up to from our Fun & Downloads portal, offers good value for money and offers instant benefits for the users of Sony Ericsson phones”, says Diependaele.
The service will from the beginning be available for the following Sony Ericsson phone models: T610, T630, Z600, K500, K700, P800, P900, P910 and Z1010.
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FOR MEDIA INFORMATION, PLEASE CONTACT:
Sony Ericsson Corporate Communications
Telephone: +44 (0) 208 762 5858
E-mail: press.global@sonyericsson.com

Financial Times: Lucy Ellison
Telephone: +44 20 7873 3119
E-mail: lucy.ellison@FT.com


Sony Ericsson Mobile Communications AB serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com

The Financial Times Group, one of the world’s leading business information companies, aims to provide a broad range of business information and services to the growing audience of internationally minded business people. The FT Group includes:
The Financial Times, one of the world’s leading business newspapers, recognised internationally for its authority, integrity and accuracy. Providing extensive news, comment and analysis, the newspaper is printed in 22 cities across the globe, has a daily circulation of over 440,000 and a readership of more than 1.6 million people worldwide.
FT.com is one of the world's leading business information websites, and the internet partner of the FT newspaper. Since its relaunch in May 2002, the website has continued to be the definitive home for business intelligence on the web, providing an essential source of news, comment, data and analysis for the global business community. FT.com attracts 3.6 million unique monthly visitors, generating 58.2 million page views and has over 76,000 subscribers. FT.com broke even in December 2002.
The FT Group’s pan-European network of national business newspapers and online services including France’s leading business newspaper and website, Les Echos and lesechos.fr, and Spain’s leading business newspaper and website, Expansion and expansiondirecto.es. In February 2000, the FT launched a new German language newspaper, FT Deutschland, with a fully integrated online business news and data service.
Through FT Interactive Data, the FT Group is one of the world’s leading sources of securities pricing and specialist financial information to global institutional, professional and individual investors. Its products include eSignal, an online realtime streaming quotation service for brokers and active traders.
FT Business, which produces specialist information on the retail, personal and institutional finance industries. It publishes the UK’s premier personal finance magazine, Investors Chronicle, and The Banker, Money Management and Financial Adviser for professional advisers.
The Financial Times Group also has a stake in a number of joint ventures, including;
- FTSE International, a joint venture with the London Stock Exchange.
Vedomosti, Russia’s leading business newspaper and a partnership venture with Dow Jones and Independent Media.
- A 50% stake in BDFM, publishers of South Africa’s leading financial newspapers and websites.
- A 50% stake in The Economist Group, which publishes the world’s leading weekly business and current affairs journal.
- A 13.85% stake in Business Standard, one of India’s leading financial newspapers.
The FT Group is part of Pearson plc, the international media group.

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