Sony Ericsson announces go-to-market partnerships to offer mobile solutions to enterprises

22.03.05

First three partnerships in Business Partner Program to be launched during the year

3GSM World Congress Cannes, France – Sony Ericsson today announces new go-to-market partnerships with Appforge, Intellisync and JP Mobile to collaborate on providing mobile solutions to business customers. During the year, Sony Ericsson is to establish a Business Partner Program for organizations that provide mobile solutions to business customers either directly or through third party channels. The Program will offer solution developers and providers go-to-market opportunities plus sales and marketing support.


“AppForge, Intellisync and JP Mobile are all leaders in their respective fields and make strong partners in our strategy to offer mobile business solutions by partnering with like-minded organisations that develop, market and deploy such solutions,” says Jan Wäreby, Corporate Executive VP and Head of Sales & Marketing at Sony Ericsson. “Whether it is accessing company e-mail on mobile handsets, enabling a sales force to interact with CRM applications in the field or allowing IT departments to control mobile devices, there is evidence of tremendous growth in this market across small, medium and corporate enterprises.”

Responding to such fast growth in the mobile solutions market, Sony Ericsson has initiated the Business Partner Program to be a vehicle for supporting, recognising and rewarding solution providers and developers and together drive incremental sales. Initially the Program is open to invited companies, and as it develops it will be extended to a wider group. It will be specifically targeted at mobile solutions developers and providers with cutting-edge knowledge and expertise in areas such as Push E-mail, Corporate Telephony, Sales Force Automation, Field Force Automation, CRM and Mobile Device Management. Combining the partner companies’ expertise with Sony Ericsson’s portfolio of versatile, open devices such as the P910 smartphone, will shorten time-to-market for innovative services, increase end-customer value and drive data traffic in the mobile networks. More information is available at www.sonyericsson.com/businesspartner

“AppForge is very excited to be part of the new Sony Ericsson Business Partner Program. We believe that key benefits such as the Go-to-Market support, will positively impact our business development efforts” said Gary Warren, AppForge Chairmen and CEO. “Our cross-platform mobile development environment, paired with Sony Ericsson’s state-of-the-art products, will enable enterprise accounts to unleash their mobile device potential”.

“Intellisync sees great benefit in being selected as one of the top mobility players to work with Sony Ericsson,” said Woodson (Woody) Hobbs, CEO of Intellisync Corporation. “Both Sony Ericsson and Intellisync believe that our relationship will have a substantial impact on the enterprise and mobile carrier marketplaces. The combination of our award-winning mobility software with Sony Ericsson’s industry-leading devices delivers a powerful 1-2 punch. With the help of Intellisync’s highly regarded wireless email, device management tools, and ability to mobilize nearly any enterprise application, Sony Ericsson is positioned to advance its leadership around the world.”

“The benefits of enterprise mobility are clear-cut and compelling. Increased productivity, shortened sales cycles, real-time responsiveness, improved customer service, and streamlined, enterprise-wide collaboration are at the top the list,” says Dayakar Puskoor, JP Mobile co-founder and CEO. “These benefits are being realized today by the growing number of professionals relying on their wireless devices to stay connected and productive while on the road or in the field. With its innovative offering of feature-rich mobile phones, Sony Ericsson continually raises the bar for mobile communications. JP Mobile is pleased and proud to partner with Sony Ericsson to drive the adoption of secure, wireless e-mail among enterprises worldwide.”


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About Sony Ericsson
Sony Ericsson Mobile Communications AB serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com

About AppForge
AppForge, Inc. is the leader in multi-platform mobile and wireless application development solutions. AppForge software enables developers to quickly develop and deploy robust applications on all mobile and wireless PDA’s, smartphones and industrial devices using Microsoft C#, Visual Basic .NET, and Visual Basic 6. For more information on AppForge, visit the company’s Web site at www.appforge.com.

ABOUT INTELLISYNC CORPORATION
Intellisync Corporation (Nasdaq: SYNC) is a leading provider of mobile data and messaging solutions to large enterprises, mobile carriers, software providers and device manufacturers. Intellisync’s products and services have won the mobility industry’s top awards by providing seamless synchronization, secure wireless email and mobility management solutions that connect nearly every device, data source and application available. The world’s largest corporations have selected Intellisync as their mobility solution standard, including America Online, Crédit Agricole, Domino’s Pizza, Guidant, IBM, Microsoft, NTT DoCoMo, Oracle, PeopleSoft, Pfizer, Target, T-Mobile, Union Pacific, Verizon Wireless and Yahoo! For more information, please visit www.intellisync.com.

About JP Mobile
Since 1995, JP Mobileâ (www.jpmobile.com) has been providing enterprise mobility solutions for Fortune 1000 companies. With JP Mobile’s SureWaveâ Mobile Office and SureWaveâ Mobile Defense, the industry’s first integrated device-, network- and platform-independent push e-mail/PIM and on-device security solution, mobile workers can use a variety of mobile devices to securely access Microsoft Exchange, Lotus Domino, Novell GroupWise and enterprise line-of-business applications. Recipient of the prestigious Frost & Sullivan 2004 Innovative Mobile Office Solution of the Year Award, the SureWave Mobility Suite includes SureWave Mobile Office, SureWave Mobile Defense and SureWave Mobile Platform. SureWave Mobile Office and SureWave Defense may be purchased as a fully integrated solution or separately as stand-alone products.