See the World with New Eyes

04.08.05

On the go with the K750i camera phone:
always ready to capture images and emotions


The “woweffect” is guaranteed! The new Sony Ericsson K750i camera phone delivers top-quality images, reproduced razor-sharp and in brilliant colors on a crystal-clear display. The combination of a two-megapixel camera, auto-focus and fourfold digital zoom produces first-rate snapshots that needn’t fear comparison with photos taken by a traditional digital camera. Anyone who has discovered how practical it is to always have a camera available in their mobile phone will experience everyday life with enhanced awareness and their eyes peeled. After all, the world is full of terrific motifs that are just waiting to be spontaneously captured in photos or videos.

Although the K750i is brand new on the market, it’s already a prize-winner. The Technical Image Press Association (TIPA), an association of 31 leading European photo and imaging magazines, recently named it the “Best Mobile Imaging Device 2005.”

Styled in classically sleek Sony Ericsson design, the new K750i has two faces: a phone-side and a camera-side. Operating it is child’s play because the camera is ready to use as soon as its lens cover has been manually opened. The unit is held horizontally when snapping pictures, just like a conventional stand-alone camera. The phone display automatically changes into a viewfinder. Optional accessories include a genuine camera flash, the MXE-60, which relies on the proven technology of traditional camera flashes. This flash generates a brief pulse of intense light, so the MXE-60 can take high-quality pictures even in pitch darkness and from several meters away. The flash recharges quickly so you can take several photos in rapid succession. An integrated LED combines with the flash to reduce the redeye effect. The K750i is technologically excellent because it’s based on the same technology that’s used in popular Sony digital cameras, thus allowing Sony Ericsson to take advantage of the imaging know-how of Sony Corporation, its parent company.

From amateur snapper to professional photographer
The K750i is so easy to use that it can transform an amateur snapper into a nearly professional photographer. A variety of features can be selected with a joystick from the “options” menu in the camera mode. The “effects icon”, for example, offers options such as black/white, sepia, negative or solarization. Before shooting the photo, the photographer selects the desired effect and the display instantly provides a preview of the impact it will have on the picture. The options menu includes pre-settable features such as picture size and quality, macro, night mode, camera light, self-timer, white balance, etc.

Up to 300 high-resolution pictures always on board
Want to give a lovelorn girlfriend a quick look at that good-looking guy who just starting working in an adjacent office? Or would you like to show her those pictures you took on your weekend trip to Barcelona? As many as 300 extremely high-resolution photos can be stored in the 32MB internal memory and the 64MB Memory Stick DUOTM, which is delivered along with the phone. External memory can be increased to 4GB with the appropriate Memory Stick PRO DUOTM.

Photos on TV replace classic slideshow evenings
Say goodbye to bulky projection screens, wrinkled bed sheets, and loudly droning slide projectors! Modern technology makes the typical ingredients of a home slideshow as obsolete as dinosaurs. A photo presentation on your TV saves space and provides a much more impressive viewing experience. All it takes is the K750i camera phone, a TV with a scart connection, and the Sony Ericsson Bluetooth Media Center MMV-200. The photos are simply sent via Bluetooth from the phone to the Media Center, which automatically transfers the data to the TV and makes the photographs visible on the screen. And what works so well with photos is equally convenient to use with music and video. The selected songs are sent via Bluetooth to the Media Center and can be heard from a TV or even on a hi-fi system, if the Media Center is connected to it. The mobile phone works like an ordinary remote control so you can readily click through images, videos or songs. Pictures and sounds run simultaneously, thus making the MMV-200 one of the most versatile new multimedia products.

USB cable for fast data transfer and synchronization
A USB cable, delivered along with the camera phone, can transmit photos, video and MP3-files from and to a PC at the rapid rate of 12mbit/sec. This USB cable can be used to synchronize personal contacts, calendar and notes from Microsoft OutlookTM. At present, this function is only PC-compatible.

No PC is needed to print photos. Images stored in the camera phone can be sent wirelessly to a Bluetooth photo printer or can be transferred via a Memory Stick to a compatible printer or a nearby photo shop.

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Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and business solutions. Established as a joint venture by Ericsson and Sony in 2001, with headquarters in London, the company employs approx. 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.sonyericsson.de.


CONTACTS
Contact persons and
contact information to be inserted




K750i Technical Specifications

Type Triple BandGSM 900 / GSM 1800 / GSM 1900
Memory 32MB internal memory + 64MB Memory Stick PRO DUO™ (expandable up to 4GB)
Size (HxWxD) 100 x 46 x 19.5 mm
Weight 99 g (incl. battery)
Display 262,000 colors (TFT), 176 x 220 pixels, backlight color: white
Antenna Integrated antenna + external antenna connection for handsfree operation while driving (accessory)
Battery 3.6 V, 900 mAh, lithium polymer
Talk time up to 9 hours
Standby time up to 400 hours
Picture size (resolution) QQVGA (160x120 pixels)VGA (640x480 pixels)2 megapixels (1632x1224 pixels)
Video size (resolution) QCIF (176x144 pixel)
Digital zoom x4 + x8 playback zoom
Photo light yes
Auto-focus yes
Connectivity Bluetooth 1.2, Memory Stick PRO DUO™, IR, USB cable for PIM synchronization and for transferring photos, video and MP3 files at 12mbit/sec.
Supported applications MP3, AAC, AMR, MPEG4
Messaging SMS, EMS, MMS, e-mail
Supplied with the phone Stereo headset, USB cable, PC Suite synchronization software, 64MB Memory Stick Duo™, MS adapter, battery-charger, Adobe Photoshop Album 2.0 Starter Edition







K750i Accessory Portfolio


BluetoothTM Media Center MMV-200
Sharing media files
- Wireless transfer of photos, videos and music from the K750i to a TV screen and stereo system
- Wireless Bluetooth technology
- Memory-card support for Memory Stick, SD and MMC
- Connection to TV/stereo system via standard RCA cable
- Available in black and silver starting in calendar week no. 34


Flash MXE-60
The genuine camera flash
- Excellent-quality pictures even in complete darkness
- LED in combination with the flash minimizes the “redeye” effect
- Fast port-system connector
- Xenon light
- Available in silver

Akono™ Headset HBH-662
Reachable without touching a phone: instantly see who’s calling
- Display: caller identification, call-timer and battery-status indicators
- Phone can be kept in the pocket while calling
- Convenient Bluetooth 1.2 wireless technology
- Designed for people on the move
- Available in black and silver

Desk Stand CDS-60
Charging, calling, data transfer
- Fast connections
- Charge the phone, transfer data and handle calls with just one device
- Fast port-system connector
- USB for connecting to computer
- Available in silver

Bluetooth Car Handsfree HCB-300
Call-handling in the car – safe and convenient
- Wireless phoning for more freedom, safety and convenience while driving
- Color-ID feature enables up to 5 users to connect their phones to the HCB-300
- Auto-connection with the phone as soon as the ignition key is turned
- Wireless Bluetooth technology

Cigarette Lighter Adapter CLA-60
Simple charging for the K750i while driving
- Connects to the cigarette lighter in the car and charges the K750i during the drive
- Portable handsfree operation for dealing with several calls simultaneously
- A small built-in lamp provides light
- Fast port-system connector
- Available in black

Advanced Car Handsfree HCA-60
First-rate sound-quality on the road
- Better reception through the car’s antenna
- Drive more safely while talking on the phone
- Listen to K750i-based music through the car’s speakers
- Available starting in calendar week no. 23


Music Cable MMC-60
Turns the K750i into a music player
- Connects the K750i to the hi-fi system
- Fast port-system connector
- Available in black starting in calendar week no. 30





Software Integrated in the K750i

Imaging Applications:
- Video DJ Editor:
Software for creating personal video clips. Users can edit clips, add MP3 tracks to them and, if desired, send them to friends
- Picture DJ Editor:
Software for creating a personal photo show. Users can add MP3 tracks to it and, for example, send it to friends as a greeting card
Business Applications:
- Bluetooth remote control:
With this software, the phone can be used to control presentations, desktop and Windows Media Player on a Bluetooth-compatible PC – wirelessly and easily via Bluetooth
- HP Mobile Printing Application (DPOF):
HP Mobile Printing application allows pictures, contacts and data from the calendar to be printed via Bluetooth and DPOF. Up to 1.5 MB can be printed at a time
- World-timer:
Simply choose the desired time zone on the world map – the clock and calendar will be adjusted automatically
Entertainment Applications:
- Media Player:
Media Player plays MP3 and AAC tracks from the phone. Practical features include individual playlists, shuffle, repeat and equalizer. Media Player can also be used to view MPEG4 videos
- Music DJ:
The Music DJ can be used to mix personalized ringtones
- Aero Mission 3D game:
Excellent 3D graphics make this new air-combat game a great experience
- Super Real Tennis 3D game:
The Playstation game is now also available for on-the-go entertainment – with excellent JAVA performance
- Puzzle Slider game

Downloads for the K750i available on www.sonyericsson.com

“Support”
Problems with the phone’s menu control or software? The “Support” section offers a variety of ways to easily bring the K750i up to date, including:
· WAP / e-mail / MMS configuration
· Software updates for various applications, such as synchronization between PC & phone or enhanced processing of photos & video footage
· Help & troubleshooting
Please use this link:
to be inserted by MU! Here is the sample link to the respective information on the German language version website http://www.sonyericsson.com/spg.jsp?cc=de&lc=de&ver=4000&template=ps1&zone=ps

“Fun & Downloads”
The Fun & Downloads portal on the Sony Ericsson website offers lots of excellent entertainment. Among other things, users can:
· download additional ringtones, games, images, video clips and menu designs for the K750i;
· augment the K750i with applications such as the cost-free image editor (for downloading and transferring data to the K750i from a computer)
· after a one-time-only registration, users can save their own ringtones, photo and video galleries, and access them from any location around the world.
Please use this link:
to be inserted by MU! Here is the sample link to the respective information on the German language version website http://www.sonyericsson.com/fun/wxhtml/overview1?cc=DE&lc=de&lf_res=de&remove=?

In addition, the so-called “Disc 2 phone” software can be downloaded from the website. This software makes it possible to transfer music tracks from CD to the phone and to compress MP3s.