‘We Are The Champions’ by legendary rock band Queen is voted the World’s Favourite Song in The Walkman™ phones 100 global poll.

07.10.05

Queen are the champions of the first global search for the world’s favourite music by Sony Ericsson, in which around 700,000 people voted worldwide. The Walkman phones 100 was the first soundtrack of the world’s favourite songs of all time, to coincide with the launch of Sony Ericsson’s new family of Walkman phones.

‘We are the Champions’ was released by Queen in 1977 but lives on as the world’s favourite song, with an additional two tracks* by Queen also making an appearance in The Walkman phones 100. Princess of Pop, Britney Spears, and her worldwide hit ‘Toxic’ clinched the #2 position, with seminal disco track ‘Billie Jean’ by Michael Jackson coming in at #3.
The global poll, which was conducted in 66 different countries and translated into 20 languages, illustrates how music is a universal passion, with the numerous musical styles and tastes contributing to every person’s own soundtrack to their life. With votes being collected from countries as diverse as China, Brazil, Finland, Turkey and the Philippines, the poll really is a reflection of the worldwide appeal of great music.
Dee Dutta, Corporate Vice President and Head of Marketing at Sony Ericsson commented: “Queen’s ‘We are the champions’ is a fantastic song to have made #1 in The Walkman phones 100. An anthem worldwide, both in music and sporting arenas, it conveys the passion music brings to everyone’s life as well as proving a classic rock song is truly timeless. The Walkman Phones 100 gave us a fantastic platform from which to launch the first Walkman phone and the opportunity to communicate directly with hundreds of thousands of music fans around the world.”
The site, powered by European portal provider Lycos Europe, went live on the 12th August and the poll was compiled over six weeks, with the voting closing on the 22nd September. Having registered their three songs, voters were also given the chance to win the ultimate collectable item for any serious music lover; one of the new Walkman phones complete with the world’s 100 favourite songs, as voted for by music fans worldwide on www.walkmanphones100.com . Furthermore, Sony Ericsson gave lucky runners-up a member of its new family of Walkman phones, which includes the critically acclaimed debut Walkman phone, the W800*.
www.walkmanphones100.com was part of an integrated international campaign to launch the Walkman phone W800, the first of a family of Walkman phones which enables users to listen to music, handle phone calls and take great pictures and video, all with one device and no compromise on quality. A 60 second television ‘movie’ showcases the Walkman phone’s central communication platform – ‘The Soundtrack to your Life’ - with print, outdoor and cinema advertising as well as a bespoke online and global PR presence creating a truly 360º marketing campaign to support the communication platform.
To see The Walkman phones 100 in full, please visit www.walkmanphones100.com .
Global Top Ten Songs
1. We are the champions - Queen
2. Toxic - Britney Spears
3. Billie Jean - Michael Jackson
4. Hotel California - The Eagles
5. La Tortura - Shakira
6. Smells like teen spirit - Nirvana
7. Yesterday - The Beatles
8. One - U2
9. Imagine - John Lennon
10. Sultans of swing - Dire Straits
Global Top Ten Artists
1. Queen
2. Britney Spears
3. Michael Jackson
4. The Eagles
5. Nirvana
6. Dire Straits
7. U2
8. The Beatles
9. Линда
10. Shakira
*Other Queen songs in The Walkman phones 100
12: We Will Rock You
26: Bohemian Rhapsody
"WALKMAN" and its logo are registered trademarks of Sony Corporation in Japan and the United States, and are registered trademarks or trademarks of Sony Corporation in other countries or territories.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, PC-cards and M2M solutions. Established as a joint venture by Ericsson and Sony in 2001, with head quarters in London, the company employs 5,000 people worldwide, including R&D sites in Europe, Japan, China and America. For more information, please visit www.SonyEricsson.com