Sony Ericsson celebrates the MTV Europe Music Awards 2006

25.09.06

Sony Ericsson is confirmed as a sponsor of the MTV Europe Music Awards 2006, taking place in Copenhagen on 2 November. As the leading player in music enabled mobile handsets, Sony Ericsson sees natural synergies with this spectacular multi-platform broadcast event that will feature some of the world's biggest music and entertainment.

"The MTV Europe Music Awards is one of the biggest events in the music industry and therefore a great opportunity for Sony Ericsson to underline our passion for music and competence in Walkman phones" says Stefan Streit, Vice President, Head of Marketing Western Europe of Sony Ericsson. "It also has a phenomenal worldwide reach, so our support for the event firmly places us at the heart of the music loving consumer."
Since the first successful merge of the famous Walkman with its feature-rich mobile phones Sony Ericsson has introduced a full Walkman mobile phone range serving nearly all possible wishes of music enthusiasts on the move. The Award sponsorship will further extend Sony Ericsson's competence in delivering a unique mobile music experience.