Become famous. Share your story.

15.11.07

Sony Ericsson invites you to visit the social network service dedicated to all the fans of digital pictures.

As of 15 November 2007, Sony Ericsson has launched a social network service on the web page www.sonyericsson.com/cybershot . This service is directed to all the lovers of digital photography. It consists of the social network part and of the factual part dedicated to the mobile phones representing the Cyber-shot™ lines - K850i, K810i, K800i, K770i and K550i.
The social part can be created by the internauts, who can place inspiring pictures there, describing their personal way of perceiving the world. Not only can the society of the network share their impressions or emotions by placing pictures taken with digital cameras, but they can also add comments to the presented stories by sending their posts to the blog. What is important, the network users can assess by vote which of the uploaded stories is inspiring, distinguished by the freshness of look or evokes emotions. By casting a vote for the most interesting story the service users vote for the “picture of the day".
In the factual part they will find information on the Sony Ericsson mobile phones from the Cyber-shot™ line, accessible on the market.

„The network service www.sonyericsson.com/cybershot was created with the digital photography lovers in mind, for whom we have prepared in the Internet some space for sharing their impressions", - Marcin Mikucki, Marketing Manager in Sony Ericsson Poland. “Apart from enjoying the elements of fun, the users can become familiar with information on the Cyber-shot™ phones as such and learn about their qualities or functions. We want them to have real influence on the development of the service, which is why it was natural in the design phase to add the editing function", - said Marcin Mikucki.

The network service www.sonyericsson.com/cybershot is a part of the actions planned within the educational – promotional campaign concerning the mobile phones representing the Cyber-shot™ line by Sony Ericsson: K550i, K770i, K800i, K810i and K850i. The purpose of the campaign is to show the unique features of the phones as such, as well as to educate the audience about the functions for picture processing in the mobile phones and about the ways and possibilities of using them.

In order to join the society of the digital photography fans and share your photos, please log onto www.sonyericsson.com/cybershot, choose region and country and then post a photo or a series of photos taken with the digital camera or the Sony Ericsson phone with the Cyber-shot™ technology, and participate in the voting for the most interesting picture/ story. If a picture scores the greatest number of votes, it will become “the picture of the day” - this honourable place is the confirmation of the recognition for its author and for his or her works by the world’s community.

Parallel with the launch of the www.sonyericsson.com/cybershot service the banner campaign will start, in order to promote this service across the Internet forums or in the popular social network services, such as grono.net or joemonster.pl, which serve to facilitate communication between the internauts and allow them to strike acquaintances via Internet. The banners are to invite the users to visit the service www.sonyericsson.com/cybershot and to take part in the voting.