BODY IN MOTION!

27.11.07

With Cyber-shot™ phones equipped with the BestPic™ function you will be able to take sharp photographs even on the move

A promotional campaign designed to advertise Sony Ericsson’s Cyber-shot™ mobile phone series gets underway on November 5th 2007 with the slogan of Body In Motion. The goal of the campaign is to present BestPic™, the exceptional function of Cyber-shot phones, show the unique capabilities of the phones themselves as well as to educate clients with regard to image processing functions the mobiles are equipped with and the know-how of their usage.

“The BestPic™ function always guarantees us at least one perfect shot while taking a photograph of a person on the move. It is a unique solution owing to which each time we release the shutter, the Cyber-shot™ phone takes 9 high quality pictures at the same time, including 4 taken before and 4 taken after releasing the shutter to the full. Now, our clients will be able to see for themselves how it really works at the same time getting a great opportunity to have good fun”, said Marcin Mikucki, Marketing Manager at Sony Ericsson Poland.

The campaign will be conducted in selected shopping malls where special walls with nine in-built screens will be set up along with a camera recording movement and images (list of locations is provided below). Visitors to the shopping malls will be invited to present their moves in front of the camera by jumping, dancing or simply bending their bodies. The nine shots taken by the camera within one second will appear immediately on each of the nine screens. After that, the photographs will be printed in high resolution together with an invitation to visit www.sonyericsson.com/cybershot and receive more information on Cyber-shot™ phones. All those interested will have trained advisors at their disposal who will answer questions and provide professional advice regarding Sony Ericsson mobile phones.



The “Body In Motion” campaign is addressed to clients who value good quality photographs and would never part with their cameras if that was possible. Cyber-shot™ phones are a good combination of a mobile and a digital camera characterized by ease of handling and high quality of photographs. The following Sony Ericsson Cyber-shot™ mobile phones will be presented to clients within the Body In Motion campaign:

The 2.0 Mpix K550i allows users to communicate comfortably and take photographs on the spur of the moment, even in bad light conditions, as it is equipped with LED flashlight. Photos can then be sent to friends as MMS messages, uploaded onto blogsites or printed directly from the mobile owing to the PictBridge function.
The 3.2 Mpix K810i comes equipped with functions dedicated to image processing such as BestPic™, Photo Fix, image stabilizer or automatic focus control. It guarantees high quality photographs and visual communication.
Sony Ericsson’s latest 5.0 Mpix K850i offers a number of functions that come in handy for taking perfect photographs: automatic focus control, xenon flashlight, BestPic™, Photo Fix, red eye reduction, image stabilizer, 16 x digital zoom. To put it shortly, it is everything you need to take the optimal photograph and never to miss those special moments! K850i will be presented to users for the first time during the Body In Motion campaign. The mobile phone will be available on the market from November 2007 within the Orange Business offer.

For more information on Cyber-shot™ mobile phones please visit www.sonyericsson.com/cybershot


List of shopping malls to host the Body In Motion campaign:
November 5-10 Krakow, Galeria Krakowska, ul. Pawia 5
November 5-10 Gdańsk, Galeria Handlowa Madison, ul. Rajska 10
November 13-18 Łódź, Manufaktura, ul. Karskiego 5
November 13-18 Lublin, Centrum Handlowe Plaza, ul. Lipowa 13
November 20-25 Poznań, Centrum Handlowe Plaza, ul. Drużbickiego 2
November 20-25 Wrocław, Centrum Handlowo-Rozrywkowe Pasaż Grunwaldzki, ul. Plac Grunwaldzki 22
November 27 - December 2 Warsaw, Złote Tarasy, ul. Złota 59
November 27 - December 2 Katowice, Centrum Handlowe 3 Stawy, ul. Pułaskiego 60

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