Sony Ericsson Cyber-shot™ Experience 2006

Sony Ericsson Mobile Communications AB is a key player on the multimedia communications market. It provides innovative, modern feature-rich mobile phones, accessories, PC cards and M2M solutions to the global communications market. 
In an attempt to support the announcement of the first Cyber-shot™ mobile phone, in September 2006, Sony Ericsson decided to organize workshops for journalists which would demonstrate the unusual capacities of K800i, the new phone.
Image HOUSE planned to present K800i in a manner allowing the journalists to discover the extraordinary features of the phone themselves. For the purpose, a program of the workshops was carefully developed and designed to enable full appreciation of K800i's values as well as testing the mobile in all conditions. The journalists were to experience unique impressions and leave the event convinced that Sony Ericsson K800i Cyber-shot™ is an unusual phone able to capture one-of-the kind fleeting moments.
In order to guarantee the desired media coverage, key journalists from life-style, fashion, business and industry-related press were invited. The program of the workshops, which remained secret until the last moment, involved the effect of surprise and experiencing unusual sensations which, provided one has the Sony Ericsson K800i Cyber-shot™ at one's disposal, can be recorded in the form of unique photographs.
Following are impressions recorded by the journalists:

1. "Cool" parachuting and taking a sharp, focused photograph with K800i at the speed of 200km/h.
2. Traveling in off-road vehicles and fighting against the difficult terrain.
3. Entirely earthly holidays using the clipart function.

The journalists could immediately blog the photographs they took with K800i together with descriptions of their impressions. Thus, 16 one-of-the-kind, unique records of the "Sony Ericsson Cyber-shot™ Experience 2006" event were created.  
The workshops proved successful through the number of publications which presented Sony Ericsson K800i, the first Cyber-shot™ mobile phone, very positively and enthusiastically.

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